We all are familiar with the trending concept of sponsors and benefactors that has seen a lot of young women’s social and financial status considerably go high. This has, however, come with cries of foul play from the younger(and less financially endowed) male sub-species of the sapiens. But could we really be facing an age-old problem disguised as a fresh idea?
Let me first introduce the definition of the term “rebranding”.
Wikipedia defines “rebranding” as “a marketing strategy in which a name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.”
Evolution is a rather common term that roughly means adapting to change in order to survive.
The concept in question is prostitution and the lessons in session are evolution and rebranding. I’m about to state some very sensitive truths so gauge your ability to withstand heartbreaking information and decide whether or not you want to proceed.
I’m assuming you have chosen to continue so I will go on.
Prostitution is a trade. The longest and second most successful ever after alcohol brewing. However, it is the trade that has encountered the most challenges and had to employ myriads of survival tactics to pull through. The many battles between the society and this trade have seen prostitution deal the society knockout blows and become the more successful.
Prostitution came about as probably an accident in the olden days. By then, it was popularly known as mistress or concubine keeping. According to Hebrew tradition, from which most of us credit our knowledge of concubines to, a concubine was a woman who was kept by a man for sexual purposes but was not a wife. A concubine, according to the law of Moses, would be freed if she wanted to go but would be given a one time alimony payment. She would not leave with her children and would be free to do as she wanted with her life.
So the need to survive would creep in. The need for wealth, to be precise. Some of these concubines would leave their husbands as soon as it was legally possible, get their pay, and move to the next. The concept of concubines was maintained but the time for one partner reduced. And profits increased.
Soon, some of these community concubines realised there were men who were not rich enough to own concubines themselves but would pay off for an week or two when the master was not around(and could not call to say he was coming). This led to wa realisation that it was possible to make money out of the men’s savage natures.
And a group of totally liberal and mobile concubines fashionably calling themselves “prostitutes” emerged. These were more mobile, independent, stress free and with more wages than the conventional concubine of the time. Some of them accidentally conceived and none of the men were ready to accept the children. I’m not sure what became of their sons but there is no debate on where the daughters went. They were absorbed into the trade and prostitution, for a while, was a family affair. Something like “Gomer and daughters associates” (pun intended)
For close to three millennia, prostitution was an accepted trade in the people’s way of life. Prostitutes were known and their doors were marked. People let them be and the need for evolution and rebranding was dispensed with. The term prostitutes stuck all this while and business was good. The Roman empire time marked the greatest success in the sex tourism as nudity and sex were celebrated like no period before or after then. (The term “sex tourism” has been used roughly 1900 years before it’s time, I’m sorry)
Then came the whore, who existed somewhere between the 16th and 19th century. These formed a specific place where you could find a cocktail of them and choose. The 20th century saw the emergence of the call girl and the hooker. Telephones saw the trade take a more technological approach and it never looked back.
The 21st century is seemingly on its way to catching up with the Romans when it comes to paid sex. The accessibility of the internet to virtually every human being has made it easier for sex tourists and sex workers to hook up more easily than ever. From dating sites, to outright notorious advertisements on social media, there is clearly no way back for this trade.
Locally, it is fast gaining acceptance as a result of one of the most successful rebranding techniques in history.
Knowing the high number of money-thirsty girls out there who would not accept to be put in the same category with those girls who brave the cold at night to walk around in nothing, prostitution took yet another leap in evolution. A husband with whom no obligation is tied to. Remember concubines? Yes, those ones, but these ones have boyfriends now. Now, for this contemporary concubine, the main person is not the sponsor but some young guy who takes the whatsapp profile picture and gets the Facebook features. The broke guy who spends his entire day in a library getting ready to step up as the future sponsor as soon as the current old horse collapses of viagra-induced stroke. Clever, right?
The concept is the same. Sex for money, age notwithstanding. No legal restrictions or “strings attached”. Basically, sponsors are loyal and loaded prostitution clients. They’ll pay your rent, buy you everything you need and will call you or pay you a visit anytime they feel like doing something they cannot do with their wives or main girlfriends because they RESPECT them. Yes, sponsors don’t respect you. They provide money in place of respect. I’m sorry.
I understand this has hit some people very wrongly. The person you call “sponsor” could very easily be the person you call ” client”. The only difference is the period you were born in.
Benefactors, concubines, escorts, hoes, callgirls, name them whatever you want. I’ll name them all prostitutes. I call it the depending-on-who-you-are system of mono-nomial nomenclature.